Email Marketing 101:
What Is Email Marketing? Email marketing refers to sending newsletters or other promotions through email. It’s an incredibly effective way to reach customers and build your business because it’s inexpensive, fast, and personal. Using email marketing in affiliate marketing lets you have the best of both worlds—a highly-targeted audience that can lead to more sales and conversions for you! Want to learn more about how to start with email marketing in affiliate marketing? Keep reading!
The State of Email Marketing
Surveys say that more than half of all consumers prefer email over any other form of communication when making a purchase decision. Email marketing—once dismissed as an unimportant channel by many brands—is now a major source of revenue for marketers around the world. The reasons why are simple: consumers like getting messages from brands, they trust emails (because they’re coming directly from brands), and emails are easy to target with advertising. If you haven’t embraced email marketing yet, now is a great time to get started!
Benefits of email marketing
A powerful tool in any business’s digital marketing arsenal, email marketing provides you with an opportunity to nurture leads, keep your brand top-of-mind, drive traffic, create awareness and conversions. With so many benefits on offer, it’s no wonder that businesses around the world are embracing email marketing as a primary means of communication with their target audience. How email marketing works: This integrated channel can be a helpful addition to your overall digital marketing strategy but only if done right.
Tools you can use to send emails
There are many platforms you can use to send emails, many of them are free to start and paid too. There are also services that give you credits every month that you can use toward sending email blasts. Before you decide which one works best for your business, make sure you have a good grasp on your target market’s preferences. Learn what type of content they like (videos? images? text?) and how often they like to be contacted by their favorite brands. Once you know those things, choosing an email marketing service will be easy!
Tips when sending an email marketing campaign
Email marketing campaigns give you direct access to your list of followers. By sending a well-crafted email, you can improve upon their brand loyalty, boost purchases, build brand awareness and increase traffic to your site. But crafting an effective email campaign isn’t as simple as hitting send. When sending an email marketing campaign, keep these tips in mind
When to start using Email Marketing
If you’re just starting out with affiliate marketing, you might be wondering when to start using email marketing. A lot of things have to come together in order for your business to grow, and your email list is one of them. Before you put all your time into creating an email list, make sure that you have a good product that people want—one that will speak for itself. Once you’ve got a great product (or service), use Email Marketing as a tool to help build trust with customers and encourage them buy!
