What is Copywriting and How Can it Help You as an Affiliate?
Copywriting is the foundation of any good marketing campaign and copywriters are the ones responsible for creating effective sales copy. A good copywriter can help you craft content that’s compelling, persuasive, and memorable — leading to increased engagement and increased sales. Copywriting is much more than just sales-focused text; it’s also about storytelling and creating an emotional connection with your audience. If you want to learn more about this highly valuable skill, keep reading!
What Is Copywriting
Copywriting, simply put, is writing that persuades a target audience to perform a certain action. Usually, you’ll find copywriting in ad campaigns, brochures or pamphlets—anywhere you need to explain how your product will benefit your audience. When done correctly, copy captures an audience’s attention and delivers a clear message about what your business has to offer. Some industries may rely on more direct forms of copywriting than others; for example, health care companies have strict regulations about what they can promote. But even in highly regulated industries like these, copy can be used to persuade consumers by informing them about things such as products or services that are covered by their insurance plans.
Why Do I Need This?
Great copy makes people buy. If you’re looking to build a business, one of your main goals will be getting leads. A great way to do that is through awesome copy. Not only does great copy make your potential clients want to buy from you, but it also helps develop trust with them. That’s why every marketer should take a few hours out of their week to write some awesome copy! Here are 3 ways that you can use great copy to get more leads!
3 Easy Ways To Add Copywriting To Your Content Marketing
You may have heard that content is king, but in order to have effective content, you need great copy. If you’re looking for a way to attract visitors and get more eyes on your site, try adding copywriting to your mix of marketing strategies. And we’re not talking about just any old copy! We’ll show you how to write persuasive writing that will get more people interested in what you’re selling.
Write The Headline First
If you know nothing else about copywriting, learn this. The headline is what will draw your audience in to read your content. Without a good one, your message won’t be heard. In fact, according to research by Brian Clark of Copyblogger Media, most readers won’t make it past the headline. That being said, there are some pretty valuable lessons to take away from that statistic: if you want people to see your content (whether it’s on Facebook or on a landing page), give them a reason to click through. A lot of great copywriters put serious thought into their headlines first; once they’ve written their strongest one, they fill in their copy around that idea.
Use Triggers in Your Headlines
A copywriter’s job is to create a message that people will want to read or listen to. The best way to do that is through a great headline. Headlines are often called hooks because they should literally hook readers into reading your copy, while at the same time pique their interest in what you have to say. The best headlines use triggers like X secrets, 6 easy steps, or How To… that let people know exactly what your content is about, in just two words!
Use Persuasive Words in Your Headlines
The headline is a good place to start. You want to create curiosity within your readers, as well as entice them with information that will prompt them to read more. Persuasive words in headlines are usually action verbs like: How I made $10,000 in 24 hours or Why you need a personal branding plan rather than descriptive words like: The Top 20 Ice Cream Recipes of Summer. The latter isn’t necessarily bad, but your goal should be to stand out from all of the other blogs out there competing for eyeballs on their content. Starting with what they should do (rather than what they could do) can help take away any doubt in their mind about your main idea.
